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Cup Noodles: Cup Is Better Than Ramen


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Cup Noodles goes against its brother Nissin Lamen - known in Brazil as Miojo - in the new campaign "Cup Noodles is better than Miojo" created by Dentsu Brazil and produced by Fantastica Filmes +VFX. Unlike Miojo, Cup Noodles only needs hot water. This practicality is highlighted by the new communication pieces, which also reinforce other benefits of consuming instant noodles in a cup. Cup Noodles does not require pans and dishes and allows customers to keep playing or enjoying social networks as they eat. Cup Noodles flavors are exclusive, unique: Rustic Chicken, Beef, Spicy Rustic Chicken, Cheddar, Bolognese, Teriyaki Chicken, Yakissoba, Barbecue Ribs, Seafood, and Vegetables.
Credits Other credits

President: Mario D'Andrea

Creative Vice President: Filipe Cuvero

Communication Design and Innovation Director: Kojiro Tanoue

Creation: Filipe Cuvero, Kojiro Tanoue, Christian Faria and Murilo Torezan

Vice President of Operations and Business: Mauro Rabello

Service Agency: Fernando Silva and Claudio Machado

Media: Rodolpho Aguiar, Lucas Cavalcante, Gustavo Ono and Daniela Lopes

RTV: Juliana D'Antino, Andrea Consoleto and Marcela Veroneze

Scene Direction: Marlon Klug

Assistant Director: Eduardo Belik

Production Designer: Rosane Melink

Production Director: Marina Rossignoli

Executive Production: Herminio Vinholi Jr and Marlon Klug

Process Manager: Ana Maria Sequinel

Costume Production: Eliza Matta

Cast Production: Call Me Cast

Post Production and Finishing: Fantastic VFX

VFX Directors: Ivan Stephan and Bruno Wotroba

Post Production Coordinator: Maguilla

VFX Composition: Karlos Schirmer and Michel Takahashi

VFX Engineer: Ivã Stival

Mounting: Emanoel Maciel and Marlon Klug

Color classification: Psycho N 'Look

Sound Producer: LOUD Produções Ltda

Producer: Felipe Vassão

Creation: LOUD Team

Service: Priscila MirandaCoordination: LOUD Team

Client Approval: Yosuke Kawai, Kosuke Hara, Ana Fossati, Daniela Ximenes, Amanda Boni and Tatiana Curi

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