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Samsung: The man who got to the bottom of the laundry basket

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To see the bottom of the laundry basket is every person's dream and every parent's aspiration. While we all battle with the laundry, only a few of us have ever seen the bottom of it and even fewer of us have glimpsed it for more than a second. To launch Samsung's new 'Add Wash' washing machine, we decided to show people that seeing the bottom is possible... Meet the "Man Who Got to The Bottom of The Laundry Basket". Our national hero who thanks to Samsung's 'Add Wash' feature - which lets you add an item to the washing after turning it on - actually saw what the bottom of an empty hamper looks like.
Agency: Leo Burnett, Israel
Other credits

CEO: Adam Polachek

Chief Creative Officer: Ami Alush

Chief Account Officer: Idit Zukerman

Creative Director: Elad Gaizler

Strategic Planner: Liz Stull

Art Director: Meital Miller

Copywriter: Oren Ben Naim, Harel Livne

Agency Producer: Menny Zarhia

Account Supervisor: Sapir Aharoni

Account Executive: Asaf Fish

Social Account Manager: Ronny Dimnik

Marcom Director: Eva Hasson

Director: Tal Zagreba

Production: Roy Kaski

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