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Sportsbet: Sportsbet's New iPhone App, it's FoolProof!
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Online bookmaker Sportsbet has scoured the globe to find a compelling collection of famous fools, assembling them to promote its new, 'Foolproof' iPhone app in a campaign created by Sportsbet's internal creative team in collaboration with Emotive. Endorsing the incredibly easy to use app is former NRL whiz kid Todd Carney and leading flat earth theorist, Mark Sargent, amongst other notable brainiacs. With its enhanced design, improved navigation and added shortcuts, Sportsbet's Foolproof iPhone app is now so easy to use, even someone who ate a curry before a 16-hour flight could get their heads around it.
Agency: Emotive, Sydney
CMO: Mark Migliorini Related
Sportsbet: Sportsbet's New iPhone App - Featuring Todd Carney
Emotive, Sydney 
Sportsbet: Obstacle
Leo Burnett Australia 
Sportsbet: Art Gallery
Sportsbet Creative Team supported by DPR&Co 
Sportsbet: Supermarket
Sportsbet Creative Team supported by DPR&Co |
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