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Sportsbet: Sportsbet's New iPhone App, it's FoolProof!

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Online bookmaker Sportsbet has scoured the globe to find a compelling collection of famous fools, assembling them to promote its new, 'Foolproof' iPhone app in a campaign created by Sportsbet's internal creative team in collaboration with Emotive. Endorsing the incredibly easy to use app is former NRL whiz kid Todd Carney and leading flat earth theorist, Mark Sargent, amongst other notable brainiacs. With its enhanced design, improved navigation and added shortcuts, Sportsbet's Foolproof iPhone app is now so easy to use, even someone who ate a curry before a 16-hour flight could get their heads around it.
Agency: Emotive, Sydney
Credits Other credits

CMO: Mark Migliorini

GM Marketing: Tim Hernadi

Head of Brand & Advertising: Kathy Schokman

Brand Manager: Jason Thatcher

Campaign Manager: Olivia Ferrary

Head of Partnerships & Content: Ben Hawes

Head of Content Production: Barney Howells

Retail & Digital Video Manager: Toby Barrett.

Art Design Lead: Dean Barbaro

Chief Strategy Officer: Tyler Wilson

Business Director: Marshall Campbell

Post Production: ARC Edit

Editor: Dan Lee

Sound: Final Sound

Producer: Pip Wright

Sound Engineer: Stevo Williams

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