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AUTOTRADER: Finally, It’s Easy

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In Autotrader's first work with global creative agency, 72andSunny New York, the creative dispels the ideology that car buying has been a major nuisance throughout history. By using a different route in the new campaign, 'Finally, It's Easy', the film highlights moments of history like the Nordic Bronze Age when car buying was a real flat tire. In his first traditional advertising campaign, Derek Waters, Emmy-nominated director and creator of Drunk History, directs the films and helps make history with the campaign.
Credits Other credits

Edit Company: Cartel, Hecho Studios

Colour Company: CO3 NY

Audio Post Company: Heard City

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