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Top 6: September 11th 2019
Interactive
wwf: The Disappearing WobblerTop 6: September 11th 2019
Rivers in Bulgaria are highly polluted and fish species are disappearing rapidly. To raise awareness and get people to sign a European petition for strict water legislation we’ve made a disappearing fishing wobbler. It dissolves in water with only the skeleton of the wobbler remaining, featuring the web address of the campaign site, where visitors are asked to sign the petition. We sent prototypes to fishermen to test it for themselves, driving buzz and initial traffic to the web site.
Agency: Graffiti BBDO Sofia
PR: Emilia Shikova, Natalia Bitsova Also best this week |
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