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Top 6: September 11th 2019

wwf: The Disappearing Wobbler

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Top 6: September 11th 2019
Rivers in Bulgaria are highly polluted and fish species are disappearing rapidly. To raise awareness and get people to sign a European petition for strict water legislation we’ve made a disappearing fishing wobbler. It dissolves in water with only the skeleton of the wobbler remaining, featuring the web address of the campaign site, where visitors are asked to sign the petition. We sent prototypes to fishermen to test it for themselves, driving buzz and initial traffic to the web site.
Agency: Graffiti BBDO Sofia
Credits Other credits

PR: Emilia Shikova, Natalia Bitsova

Media: Mariyana Mincheva, Kalina Vasileva

Account Director: Presiyan Kirilov, Yana Pancheva, Daniela Kostadinova

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