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Top 6: September 18th 2019

Dunkin': Dunkin' and Waze are Going Gold for Childhood Cancer

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Top 6: September 18th 2019
September is Childhood Cancer awareness month, and this year Dunkin' is partnering with Waze GPS navigation app, to "go gold" and help raise awareness for pediatric cancer. Throughout the month of September, Waze users will be able to download a Change Voice pack to receive navigation guidance recorded by kids impacted by cancer. The video was created by BBDO NY, Dunkin's creative agency partner. To use this Change Voice pack feature, download the Waze app, then choose settings > general> voice and sound> change Waze voice to “Going Gold Voice Pack from Dunkin’”. For each download Dunkin' will make a donation to the Joy in Childhood Foundation, the charitable organization powered by Dunkin' with the goal of raising up to $100,000 to help send kids battling cancer to 10 special camps around the country. Additionally, all Dunkin' locations will be represented on Waze with gold pins, the color designated to represent support for childhood cancer awareness.
Credits Other credits

VP: Jim Cancelliere

Director of Integrated Production: David Rolfe

VP, Group Head Executive Producer: Dan Blaney

Producer: Tom Saporito

EVP, Senior Director: Jim Santora

VP, Account Director: Alexia Schwartz

Account Manager: Alexandra Castellanos

Planning Director: Liz Lee

Producer: Andre Rowe Jr

Edit: EG+ World Wide

Producer: Rachel Kamrasch

Editor: Luis Valdes

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