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Web Film

DockersĀ®: Ready For It


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Dockers and FCB West are revealing the next phase of the brand's "Always On" global platform with its latest campaign "Ready For It." Showcasing Dockers Alpha Icon long sleeve shirt and the tapered Alpha Chino - a complete Smart 360 Flex fit, the film, turns an everyday moment into an action movie - giving viewers high energy action with an unexpected plot twist, and a note of humor. The global launch includes a mix of connected TVs and digital and social spots, airing across a number of international countries.
Other credits

Dockers® Team

Jen Sey: CMO

Chris Jackman: VP, Levi’s Global Brand Marketing

Lauren Johnson: Sr. Director, Dockers Brand Marketing

Michele Essayan: Director, Global Marketing Operations



Agency: FCB West

Karin Onsager-Birch, Chief Creative Officer

Justin Moore, Executive Creative Director

Colin Mitchell, Head of Copy

Drew Meiser, Sr. Art Director

Simon White, Chief Strategy Officer

Ryan Riley, Director of Strategy

Arlene Bae: SVP, Group Management Director

Rachel Magerman, Account Supervisor

Elizabeth Morse, VP, Head of Integrated Production

Charlotte McConnell: Senior Broadcast & Content Producer

Lauriann LaMoreaux: Associate Producer

Mary Marhula, Director of Business Affairs



Production Company: SKUNK

Director: Greg Brunkalla 

Executive Producer: Jeanne Stawiarski

Line Producer: Christopher Cho

Director of Photography: Max Goldman

 

Editorial: Cut and Run

Producer: Caylee Banz

Editor: Ben McCambridge

Assist Editor: Lori Arden

 

Post Production: Mission Film and Design

Producers: Matthew Notaro, Nick Castillo 

Colorist: Ayumi Ashley

Online/Flame: Gavin Miljkovich

Music: Beta Petrol

Sound engineer: Joel Raabe

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