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WWE 2K20: The Woman's Evolution

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San Francisco based advertising agency barrettSF has created a multimedia marketing campaign starring WWE Superstars Becky Lynch and Roman Reigns to launch the latest instalment of the WWE 2K video game franchise. For the first time in the game’s six-year history, WWE 2K20 is featuring two cover stars. Roman Reigns, the fan favourite who battled back from a leukaemia diagnosis earlier this year to triumphantly return to the ring, and Becky Lynch, who in April became one of the first women to ever main event WrestleMania. This year’s campaign, titled 'Step Inside', consists of several spots that all take place at a formal party in an opulent mansion. The Cover Reveal Spot debuted on August 5th and features a cast of tuxedo-clad WWE legends, including Hulk Hogan and “Stone Cold” Steve Austin, mingling at a “men’s only” party. The party comes to a crashing halt when Becky Lynch literally breaks through the room’s glass ceiling. Amidst a stunned crowd, Roman Reigns approaches Lynch and welcomes her to 'Step Inside' the party with a champagne toast.
Credits Other credits

Managing Partner: Patrick Kelly

Broadcast Producer: Charlotte Dugoni

Head of Production: Conor Duignan

Account Director: William de Ryk

Account Supervisor: Julia Ortinez-Hansen

Production Design: Tyler Jensen

Costume Designer: Gabrielle Rosenberg

Edit Company: Final Cut

Editor: Chris Amos, JD Smyth

Edit Assistant: Evan Bluestein

Producer: Ana Orrach

Executive Producer: Suzy Ramirez

Post Production Company: The Mission

Colourist: Matt Osborne @ The Mill

VFX Supervisor: Gizmo Rivera

Producer: Ryan Meredith

Colour Coordinator: Jessica Amburgey

Flame Artist: Clarke Rives

Colour Company: The Mill

Managing Director: Michael Pardee

Executive Producer: Jessica Locke

Sound Company: Barking Owl

Sound Engineer: Morgan Johnson

Creative Lead: Kelly Bayett

Audio Producer: KC Dossett

Audio Mix: Mike Franklin

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