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Powershop: Power You Can Be Proud Of

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Powershop has an ongoing commitment to measure and manage all its carbon emissions, while also aiming to reduce these wherever possible. Powershop intends to carbon offset its direct emissions as a result from the campaign "Power you can be proud of" specifically by offsetting any emissions directly attributable to oOh! Media (digital out of home billboards), as well as radio advertising purchased and produced through Southern Cross Austereo. Powershop has determined the emissions to be offset by applying best practice methods as set out by the National Carbon Offset Standard (NCOS). Australian energy retailer Powershop has today launched its new carbon offset campaign 'Power you can be proud of' via whiteGREY Melbourne, to reflect the brand's values to go above and beyond the minimum standard for emissions reduction.
Credits Other credits

Group Account Director: Alice Tschuchnigg

Senior Account Director: Amy Ross

Account Manager: Danielle Frawley

Offline Editor: Simon Njoo

Post Production: Marty Gilchrist, Puffin Post

Casting: Danny Long Casting

Music Supervision: Level Two Music

Media: Media33

PR Agency: Character & Distinction

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