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Tide: Superstore: Wait. Laundry Night Is … During Our Show!?

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The NFL now stands for "Not For Laundry" following a new P&G Tide campaign out of Woven. The spots star Payton Manning, Gwen Stefani and others. Woven looks after the P&G North America Fabric Care business and incorporates creatives from Saatchi & Saatchi New York, Leo Burnett, Grey and others.

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