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Lupa: Hills of Xinijiang

Lupa is a photo book mobile app that allows you to create a printed book out of your mobile photos. The Concept:“Book Now” This time, literally! The well-known button for ordering online, used creatively in Lupa’s new print campaign.
Credits Other credits

Strategic planner: Elad Yanai

Client manager: Tom Bar

Client manager: Lee Ben David

Creative team: Omri Frydman

Photo (Hills of Xinijiang): Qingbao Meng

Photo (Blue wall in Memphis): Khara Woods

Designer: Liat Lapushin

Designer: Gali Namdar

Designer: Tami Mor

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