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Intimissimi Lingerie: The Bra Twist


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Sarah Jessica Parker injects some of her trademark New York sass into 72andSunny Amsterdam's global campaign for Italian underwear brand and bra specialist Intimissimi, which introduces an entertaining solution to the daily challenge of getting your bra to fit comfortably. In the film, Sarah Jessica Parker becomes a dance conductor who turns the ritual of putting on a bra into a craze called the Intimissimi bra twist. Each step - the strap, the hook, the fit, the twist - is performed by a series of bra-clad models who achieve their most comfortable and perfect fit. The five different models, chosen to represent women of many shapes and sizes and to show off the breadth of the Intimissimi range, perform the cheeky 'bra twist' routine as they dance to the sound of the upbeat '60s Italian tune, ‘Guarda Come Dondolo’.
Other credits

Developer: Spark Lab

Post Production Company: Glassworks Amsterdam

Audio Post Company: Stainless Sound Amsterdam

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