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Bacardi: Sound Of Rum
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BACARDI has launched the new 'Sound of Rum' campaign featuring five top bartenders from around the world. Debuting an epic new video and track, the 'Sound of Rum' mixes the irresistibly uplifting vibe of the rum brand's Caribbean heritage with the audible rhythm of cocktail-making. Celebrating the sounds that make you want to move and shining a spotlight on local bartending talent, the components of the track have all been recorded from the sounds of the ingredients and tools used to prepare BACARDI cocktails.
Agency: AMV BBDO, London Starring in the video are top bartenders Lawrence Gregory (UK); Julia Rahn (Germany); Raysa Straal (Netherlands); Adrien Nino (France); and Nicole Fas (Puerto Rico), who have come together to create their fresh take on the auditory experience of the ‘Sound of Rum’. Hip hop artist and long-standing friend of BACARDÍ Swizz Beatz is the Executive Producer of the track. The Caribbean-inspired video sees a bartender working behind the scenes of a bar as she carries a crate of BACARDÍ down a neon-lit alley. The sound of the bottles clinking launches the music track as the shot cuts to the colourful bar and energetic crowd, all dancing to the newly created beat. Bottle caps are popped as pineapples and lime fruits are rhythmically chopped, while the track fills with a crescendo of sounds and builds to a silent stop. An ice-filled cocktail shaker resumes pulsing to the beat, before a refreshing cocktail is poured.
Chief Marketing Officer: John Burke Related
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