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McDonald's: CineMa
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McDonald's France is discreetly interfering in the daily lives of consumers to announce the late opening of its restaurants with the help of TBWAParis. Whether you play bowling or laser game, whether you’re attending a movie or after spending a night dancing at the club ; don’t bother too much about finding a place where you can eat late at night : McDonald’s’ restaurants are home to the night owls. The new McDonald’s campaign features its iconic « M » arches into logos, pop and retro, of several nocturnal activities.
Advertising Managers: Xavier ROYAUX, José JACINTO, Benoit KOLB, Charles GOURMELON Related
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