Hemp Co.: The Home of Hemp in Ireland

The Opportunity:

As the market for Sativa based produce grows, taboos fall away, competition increases and the conversation around medicinal legalisation normalises the perceptions around CBD, it seemed pertinent to solidify The Hemp Company as ‘The Home of Hemp in Ireland‘ in a very visible way, so anyone considering use or purchase of any related products in Ireland thinks of The Hemp Company first and foremost. To become the Guinness, the Tayto, the original hemp providers to the Irish market, thus creating a sense of home grown loyalty.

The campaign had two aims:

- Normalise the relationship between the Irish market and Cannabis products, as though they’ve always been natural bedfellows.

- Confirm The Hemp Company’s role as the original champion of that relationship, being Irelands original provider of related produce for the last 20 years..

Absence of copy:

We chose not to include a headline so as to increase the starkness and solemnity of the statement. The image says ‘The home of hemp/sativa in Ireland’ and that was the only message we wanted to establish at launch.