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Mitsubishi: Hungry for Adventure


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Mitsubishi is redefining adventure with the launch of its new campaign, “Adventure Redefined,” created for the new 2020 Outlander Sport by Sausalito-based agency, BSSP. Despite what we commonly see in CUV/SUV advertising, the legacy car brand reminds us that adventure doesn’t always have to be about an epic trip into the wilderness but is unique, curated, and different for every person. The spot portrays the vehicle in an authentic manner that speaks to its real-world versatility while highlighting its new front-end and latest safety features. The campaign builds upon the “Small Batch” brand campaign that launched back in April and established a new, sophisticated look and feel for Mitsubishi Motors North America, showcasing a small lineup of well-built vehicles that focus on the features that matter most to its drivers. The 2020 Outlander Sport is the newest update to Mitsubishi’s Small Batch lineup, crafted for any adventure in mind – whether that be off-road Saturdays, ice cream Sundays, or manic Mondays. The campaign consists of television/video, digital, paid social, and POS.
Credits Other credits

Vince Genovese (Exec Director Production / Partner

Chris Cummings (Chief Strategy Officer / Partner)

Mike O'Malley (Group Business Director)

Michelle Finelli (Account Director)

Sohail Bhatia (Strategy Director)

Tricia Kresneski (Business Affairs Manager)

Rosslyn Luke (Production Manager)

Ryan Lippert (1st AD)

Post Production Company: 1606 Studio SF

Brian Lagerhausen (Editor)

Cameron Maidenberg (Assistant Editor)

Jon Ettinger (Executive Producer)

Finishing House: Ntropic

Ayumi Ashley (Color Grade)

Ethan Chang (Conform)

Music: Massive Music







Mitsubishi Motors North America:

Fred Diaz (President and Chief Executive Officer)

Mark Chaffin (Chief Operating Officer)

Kimberley Gardiner (Vice President and Chief Marketing Officer)

Kimberley Ito (Manager, Advertising)

Vanessa Lam (Sr. Specialist, Marketing and Advertising)

Kathy Seshiki (Manager, Marketing)

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