Tiger, Wheel and Tyre: ZiFM turns 7

Tiger Wheel & Tyre was congratulating ZiFM, a national station that targets the upwardly mobile, progressive and aspirational listener on 7 years of entertaining the nation. ZiFM has also helped brands reach their intended audience profitably throughout the years. So, as a wheel and tyre brand whose philosophy is centred on safe journeys, Rush, Creative Agency, crafted the composition of an ear and road as a visual representation of the journey they travelled to where they are. The 'Zi' on the sub header was obviously borrowed from the ZiFM brand name but it also a prefix that connotes greatness in Shona, a local language.