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Web Film
Overdose Lifeline: Choose Empathy
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Overdose Lifeline (ODL), a nonprofit organisation dedicated to helping individuals, families, and communities affected by the disease of addiction and substance use disorder and leading creative advertising agency, Venables Bell & Partners, have announced today the launch of #ChooseEmpathy. This new movement aims to create a greater understanding of the truths around addiction as well as to remove the social stigmas that surround those affected by the disease. The #ChooseEmpathy movement will launch with a compelling online video, and include grassroots efforts to educate communities and youth on addiction and substance use disorder. Additional communication efforts will aim to lessen stigmas and common misperceptions around addiction and recovery, promote positive cultural change, and, ultimately, help those on their roads to healing.
Founder: Paul Venables |
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