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Web Film

Overdose Lifeline: Choose Empathy

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Overdose Lifeline (ODL), a nonprofit organisation dedicated to helping individuals, families, and communities affected by the disease of addiction and substance use disorder and leading creative advertising agency, Venables Bell & Partners, have announced today the launch of #ChooseEmpathy. This new movement aims to create a greater understanding of the truths around addiction as well as to remove the social stigmas that surround those affected by the disease. The #ChooseEmpathy movement will launch with a compelling online video, and include grassroots efforts to educate communities and youth on addiction and substance use disorder. Additional communication efforts will aim to lessen stigmas and common misperceptions around addiction and recovery, promote positive cultural change, and, ultimately, help those on their roads to healing.
Credits Other credits

Founder: Paul Venables

Founder: Will McGuinness

Director of Campaign Architecture: Gavin Jones

Director of Strategy: Mike Ronkoske

Social & Content Strategy: John Principe

Web Design: Aisha Hakim

1st AD: Michael MacDonald

Camera Op: Ed Ng

1st AC: Annie Li

2nd AC: Garet Jatsek

Gaffer: Andy Haney

Boom Op: Anton Herbert

Wardrobe: Laura Tesone

Production Designer: Jackie Scott

Stunt Coordinator: Durand Garcia

Production Coordinator: Georgia Peppe

Set Medic: Mike Muldoon

PA: Ian Wishart

PA: Gabe deCuba

Studio 23: Tommy Maples

Creative Consigliere: Nico Gigilio

Editing Company: Lumberyard

Director of Integrated Content Studios: Raquel Bedard

Senior Editor: Naomi Goodman

Assistant Editor: Jason Bridges

Senior Motion Graphics Designer: Daniel Sanchez

Post Producer: Chelsea Bassler

Sound Design/Final Mix: One Union

Lead Sound Designer/Mix Engineer: Joaby Deal

Color: CO3 LA

Colorist: Stefan Sonnenfeld

Color Producer: Gabriel Wakeman

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