Kellogg's: Kellogg's isn't Kellogg's without Aussie farmers - Rice Bubbles

Kellogg’s shows their support for Australian farmers by altering their iconic packs.
To demonstrate that without Aussie farmers there’s something missing from Kellogg's cereals, this series of print ads shows packs that missing their essential ingredients, much to the dismay of their well-known characters. Running in publications across Australia from, the ads detail the important role Australian farmers have played in making Kellogg's what it is today, for the best part of the last century.
Agency: Wunderman Thompson