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Nissan Canada: Better In Colour
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Nissan Canada brings more bold and energetic work into market following their successful launch of the Kicks. After a year of performing strongly against automotive norms, the company wants to aim higher. For this campaign they joined up with Lizzo to amplify their connection to a younger demo through use of her track "Better in Colour". The new commercial encourages self-expression through the two-tone colour available on the Kicks.
Agency: Juniper ParkTBWA, Toronto
Account Director: Michael Sampson Related
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