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Downy WrinkleGuard: Coach Harbaugh - Wrinkle Assistant

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He drinks whole milk with steak, he once gifted the Pope a football helmet and he's obsessed with khakis; college football coach Jim Harbaugh is one of the biggest personalities in sports. As usual, Harbaugh is looking for any advantage he can get - even when it comes to his signature khakis. Based on the insight that looking put-together and wrinkle-free makes others perceive you as more competent, the campaign, created by Grey, New York and Woven Collaborative, pokes at the pressure of public perception Harbaugh faces every day.
Credits Other credits

EVP, Global Account Director: Brian Weston

SVP, Global Account Director: Elizabeth Meny

Senior Account Executive: Emily Schein

Account Executive: Lauren Scutt

Project Manager: Morgan Marc

Business Manager: Beverly Beach

EXECUTIVE PRODUCTION

Company: Townhouse

EVP, Head of Integrated Production: James McPherson

SVP, Associate Head of Integrated Production: Tania Salter

VP, Executive Integrated Producer: Katy Hill

Integrated Producer: Samantha Alvarado

Music Producer: Kurt Steinke, Leland Drake

Editor: Alison Mao; Arcade Edit

Music/Sound Design: Dante Desole; Townhouse Studios

Executive Post Producer: Christina Torres; Townhouse Studio

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