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Paddy Power: Don't Think You're Special

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Paddy Power Games have today launched a new campaign for its Daily Jackpot product, starring legendary football manager Jose Mourinho. The Portuguese - who famously dubbed himself the 'Special One' upon his appointment as Chelsea manager in 2004 - has his tongue firmly in cheek throughout the video, as he delivers a typically Paddy Power script. The insight behind the campaign is that, with the Daily Jackpot being claimed daily (the prize averaging 40,000 pounds), there are more winners than ever before on Paddy Power Games - meaning you don't have to be special to win. Which is where Jose comes in. Obviously.
Agency: VCCP Blue, London
Credits Other credits

Head of Account Management, VCCP Blue: Philip Higham

Account Manager: Phoebe Newman

Senior Account Director: Sam Hawes

Sound Engineer @ Wave: Parv Thind

Producer @ Wave: Beth Tomblin

Producer @ Framestore: Emma Cook

Flame @ Framestore: Darran Nicholson

Music Consultant @ Soho Music: Laura Harrison

Telecine @ Framestore: Steffan Perry

Producer @ Academy: Mark whittow williams

Editor @ Assembly Rooms: Nik Hindson

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