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ICICI Lombard: World Heart Day
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On the occasion of World Heart Day (September 29), ICICI Lombard, one of the leading non-life insurance companies in India, launches a unique digital campaign to endorse healthy heart habits for a long and blissful life. ICICI Lombard is always ahead of the game in consistently developing communication for such topical days, in its attempt to get consumers to stay fit and healthy. The video (in Hindi) opens with a guy in his early thirties looking at the camera and talking about his love for food. But as he speaks, we see him gradually age. Wrinkles appear on his skin, his voice gets older and his hairline recedes and turns grey. By the end of his monologue, he pants and runs out of breath referring to the unhealthy lifestyle choices have made his heart age before time. Through the campaign, ICICI Lombard aims to remind consumers that they need to have a hale and hearty heart by following a healthy lifestyle thereby fulfilling their promise made to their loved ones. Agency: Ogilvy Mumbai.
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Ogilvy, Mumbai |
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