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EA Sports FIFA 20: Wrong Breaks New Ground
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Marking the worldwide launch of FIFA 20, adam&eveDDB has created a new global campaign focussing on innovators that play 'wrong' in the stadium, in the street and in the game. The 90-second film highlights that, from the stadium to the street, football has always been pushed forward by people who do things differently. It celebrates those that play 'wrong' and defy conventional wisdom to play in their own uncompromising style. The ad features superstars from the stadium Eden Hazard, Raheem Sterling, Jadon Sancho, Vinícius Jr and Megan Rapinoe, alongside street football innovator Lisa Freestyle and boxer Anthony Joshua. The film is part of a global campaign calling on players to “Break New Ground”. With the addition of the street football in the “Volta Football” game mode, players can play their own way and create like never before. The 360 campaign also features “The Groundbreakers” - a series of stories showcasing innovators from the stadium to the street
Planner/s: Martin Beverley, David Mortimer Related
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