Print ad: World Effie Festival: Highly Effective Capitalism

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Singapore is hosting the inaugural World Effie Festival, aiming to attract over 2000 global and local delegates. An event for the communications industry it sets out to celebrate effective creativity. With numerous conferences vying for participation every year , there was a need to make the WEF feel very significant. "‘Effectiveness’ has become a loaded and somewhat vague word in our business, and the campaign needed to reflect the true impact and value that effective advertising has on its clients’ fortunes. The advertising had to speak to advertising and marketing professionals – people who know that ideas are valuable, but not always valued," said BBH Singapore creative director Todd Waldron.