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BMW: Best Enjoyed Young - X3


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BMW India wants to give out a very simple message: there are some things in life that you can best enjoy only when young. And the one thing that’s right on top of that list is, of course a BMW. To bring alive this campaign, Ogilvy created a series of films that show us the numerous things we miss out on when we delay the prospect of buying a BMW. It then goes on to explain how you can experience all of this with a financial plan, the BMW 360° Plan, that makes purchasing and maintaining a BMW absolutely easy.
Credits Other credits

Managing Partner: Amarinder Butalia, Managing Partner

Account Director: Suchit Dhawan

Head – Strategic Planning, Ogilvy North: Rohitash Srivastava

Sr. VP - Planning: Ashwani Sinha

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