Tikkurila Paints: Endangered Colors

A Nordic paint company launches a new collection to help protect endangered species. Tikkurila's new Endangered Colors collection consists of nine different colors, each representing an endangered animal species - such as giant panda, Siberian tiger and snowy owl. Tikkurila donates one euro per sold product to the protection of endangered animals. According to an environmental report by the United Nations, one million plant and animal species will face extinction during the next decades. As species go extinct, unique colors are forever lost. Nine colors, nine threatened animal species. The campaign was created by TBWAHelsinki.

As the name suggests, the colors included in Tikkurila’s Endangered Colors collection draw from the colors of threatened animal species. The collection consists of nine colors, each representing one threatened species. The species in the product family include, for example, Siamese fighting fish, Siberian tiger, giant panda and Sumatran orangutan. We all know that climate change is already impacting nature. This campaign underlines the scale of that impact, but also reminds that nature can still be conserved and every one of us can be a small part of the solution, emphasizes Erno Reinikainen, Creative Director at TBWAHelsinki. In addition to bringing attention to a global concern, a fundamental part of the campaign is to give tangible aid to the protection of threatened animal species: one euro is donated to the protection of endangered species with each sold package.