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Helsinki Airport: Real Instagram Travel Photos, 1

Helsinki Airport's expansion to a foreign market trusted the locals to showcase the airport's route network. Tallinn Holiday Album promotes Helsinki Airport's 160 routes with real Instagram pictures of Estonian travelers taken in these destinations. On Monday, Tallinners woke up to see nearly all billboards (80%) in the city covered with their own travel photos. The pictures were placed in the neighborhoods of the travelers, resulting in many surprises as they commuted to work.
Agency: TBWAHelsinki

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