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Web Film

Thinx: The Making of MENstruation

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Today, Thinx, the period-solutions company behind Thinx period-proof underwear, launches its first ever national television advertising campaign – and the first national TV campaign of any period underwear company. Titled “MENstruation,” the work, from BBDO NY, seeks to start a conversation to help build empathy and understanding for people with periods. The idea is, “If we all had periods, would we be more comfortable talking with them?” and includes a call-to-action, “It’s time to get comfortable.” The ad features scenes of cisgender men experiencing periods in situations that are instantly recognizable, was female led (director is Rachel McDonald) and will run on 18 networks nationwide, as well as on social media platforms.
Other credits

Thinx MENstruation Credits



Agency, BBDO New York

Bianca Guimaraes, VP Creative Director

Peter Alsante, VP Creative Director

Jenn Tranbarger, ACD/AD

Jess Rello, ACD/CW

David Lubars, Chief Creative Office, Worldwide

Greg Hahn, Chief Creative Office, New York



Angela Narloch, Executive Producer

Anthony Curti, Executive Producer

Corie Rosenblatt, Producer

Yamaris Leon, Content Operations Director

Julia Millison, Music Producer

Shelly Bloch, Business Manager

Dave Rolfe, Head of Integrated Production



Katherine Grib. Account Director

Olivia Dames, Account Executive



Crystal Rix, Chief Strategy Officer

Nicole Landesman, SVP Brand Strategist

Kim Ryneska, SVP Brand Strategist

Christine Yang, Data Solutions Manager



Client, Thinx

Maria Molland, CEO

Siobhán Lonergan, Chief Brand Officer

Hilary Fischer-Groban, Brand Director

Meng Shui, Creative Director

Daniella Sakhai, Senior Manager of Performance Marketing

Meredith Zingale, Brand and Creative Project Manager



Production, Biscuit

Shawn Lacy, Partner/Managing Director

Rachel McDonald, Director

Autumn Durald Arkapaw, Director of Photography

Holly Vega, Executive Producer

Mercedes Allen-Sarria, Head of Production

Rachel Glaub, Head of Production

Maury Strong, Line Producer



Editorial, Arcade

Sila Soyer, Executive Producer

Arlene Perez, Producer

Laura Sanford, Editor

Jeff Lopus, Editor

Max Hoffman, Asst Editor



Sound Design, Heard City

Gloria Pitagorsky, MD/Partner

Eric Warzecha, Audio Engineer



Color, Company 3

Sofie Borup, Colorist

Alexandra Lubrano, Producer



Finishing Company, The Mill

Bethany Phillips, Producer

Luke Proctor, Producer

Anton Anderson, VFX Artist

David Forcada, VFX Artist

Justin Keil, VFX Artist

Jamie Scott, VFX Artist

Drew Maloney, VFX Artist

Sam Caine, VFX Artist

Corey Brown, VFX Artist

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