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Lexus: A Different Kind of Power

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The&Partnership and Lexus Europe launch ‘A Different Kind of Power’, a 360 pan-European campaign that encompasses VOD, OOH, digital and social. We are living in an era of monumental change; in this digital age, new ways of earning power have emerged and power is now held by an increasingly diverse range of people. This new campaign for Lexus Europe by The&Partnership investigates the idea that power can come from being technologically advanced, empathetic, dynamic, connected and by being a positive influence within society and to those around you.
Credits Other credits

Senior Manager Brand & Communications: Vincent Tabel Manager Brand & Communications: Colin Walker

Head of Art: Marc Donaldson

Planner: Matt Bamford-Bowes

Junior Producer: Hannah Greene

Business Director: Benedict Pringle

Editing: METAL EDIT

Editor: Emma Backman

Audio: 750mph

Sound Engineer: SAM ROBSON

Music Company: NATIVE TBC

VFX: FRAMESTORE

Executive Producer: Chris Gray

Senior Producer: Sophie Harrison

Producer: Alexia Patterson

CG Lead: Charlie Bayliss

2D Lead: Tim Osborne

Colour Grade: Simon Bourne

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