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Lexus: A Different Kind of Power
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The&Partnership and Lexus Europe launch ‘A Different Kind of Power’, a 360 pan-European campaign that encompasses VOD, OOH, digital and social. We are living in an era of monumental change; in this digital age, new ways of earning power have emerged and power is now held by an increasingly diverse range of people. This new campaign for Lexus Europe by The&Partnership investigates the idea that power can come from being technologically advanced, empathetic, dynamic, connected and by being a positive influence within society and to those around you.
Senior Manager Brand & Communications: Vincent Tabel Manager Brand & Communications: Colin Walker Related
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