The Agency of The Year Survey: Blindfolded

TBWAHelsinki won the Agency of the Year title in Finland last year and thus got to design this year's campaign for the survey. The aim of the campaign is to show how important client feedback is for agencies - without feedback work is like operating blind, and designers of TBWAHelsinki demonstrated this by creating ads blindfolded, without being able to see what they were doing. The results are bizarre, which really isn't a surprise. This was an extreme way of dramatizing how challenging designing advertising would be if you didn't know what you are doing. You can’t emphasize enough the importance of feedback and transparency between clients and agencies, underlines TBWA’s designer Timo Klemola who was one of the blindfolded designers.