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Help for Heroes: 40,000 Strong
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In a new campaign, co-created by McCann, Help for Heroes today unveils 40,000 Strong, a striking installation made up of a 40,000 model force of wounded veterans, at Manchester's Arndale Centre. The exhibition and online campaign, produced in collaboration with Facebook as part of Campaign's Hack 50 initiative, powerfully brings to life a newly-released statistic that 40,000 people have left the military through injury over the past 20 years. Thousands of them fall through significant gaps in support. The scale model designs of the 40,000 Strong were based on real-life veterans. Each with their own story to tell in social channels of how Help for Heroes have supported them on their road to recover and lead positive lives. The installation stands as a demonstration of the Charity’s public ask to help all wounded Veterans stand strong and to highlight the gaps in the Ministry of Defense’s support during their medical discharge process. In exchange for a donation through the Charity’s website, supporters will receive their own boxed model Veteran from the 40,000 Strong exhibition, with money raised going towards funding Help for Heroes vital work. The number of Service Personnel whose lives have been derailed by injury grows every day. According to research released by the Charity, 70% of wounded Veterans described their medical discharge as “negative” and over 60% felt they didn’t receive enough support while transitioning out of the Armed Forces.
Co-President: Rob Doubal Related |
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