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Outdoor

Hyundai A-League: Perth Glory


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The Hyundai A-league launches the second instalment of its ‘Where Heroes Are Made’ brand platform via Saatchi and Saatchi to promote the upcoming 2019/20 Season.

The ‘Where Heroes Are Made’ platform launched last year with a campaign that championed the Hyundai A-League and Westfield W-League as a place where homegrown talent can become footballing heroes.

This year, the objective is to champion the atmosphere of a live match, inspiring fans to watch heroes being made in real-time, from the stands.

Using real match footage and fan’s recollections of live game moments as inspiration, Saatchi & Saatchi partnered with Passion Pictures and 2Viente to create an animated spot that is a 30-seocnd taste of what it feels like to be at an Hyundai A-League and Westfield W-League match.

The spot is supported by a national OOH that carries through the animated-style to hero a player from each club.
Other credits

Client Lead: Kylie Lawless. Leagues Marketing Manager



Creative Agency: Saatchi & Saatchi

Chief Creative Officer: Mike Spirkovski

Executive Creative Director: Rebecca Carrasco

Creative Director: Piero Ruzzene

Creative Director: Flavio Fonseca

Senior Copywriter: Anton Posa

Senior Art Director: Simon O’Neill

National Head of Broadcast: Renata Barbosa

TV Producers: Michael Demosthenous, Georgie Patching

Print Producer: Holly De Roy

Group Account Director: James Tracy-Inglis

Account Directors: Belle Bonar, Annabelle Ewen

Strategic Planner: Donna Yan



Production House: Passion Pictures

Director: Nick Lines

EP: Graham Pryor

Producer: Adriana Wong & Chavvah Stuart

Junior Producer: Megan Plane

Colourist: Caleb De Leon



Sound Design & Mix: Simon Lister / Squeak E. Clean Studios

Sound Post Producer: Angelina Phengphong / Squeak E. Clean Studios



Photography: GettyImages

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