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Tourism Tasmania: Bay of Fires

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Tourism Tasmania is relaunching its brand with a campaign via BMF and Clemenger BBDO Sydney, that calls on Australians to break free from the stresses of modern life and feel more human again; an opportunity to breathe in the incredible nature, the thriving culture, or simply reconnect with yourself. An invitation to ‘Come Down for Air’.
Credits Other credits

Designer: Lincoln Grice, Fiona McLeod and Caroline Gilroy

Planning: David Warren and Thomasine Burnap

Managing Director: Stephen McArdle

General Manager: Paul Coles

Group Account Director: Edward Hughes

Account Director: Stefania Barry

Senior Account Manager: Peggy Wong

Account Manager: Adam Reeves

Post Production: Atticus

Online Artist: Drew Downes

Post Production Executive Producer: Amelia Bromley

Editor: Bernard Garry @ The Editors

Photographer: Adam Gibson

Art Buyer: Basir Saleh

Creative Services Director: Clare Yardley

Print Production: Karen Liddle and Jane Winnick

Music & Sound Production: Rumble Studios

Casting: Stevie Ray CGA

Digital Agency: Clemenger BBDO Sydney

CCO: Ben Coulson

Creative Director: Brendan Willenberg

Art Director: Ollie Beeston

Writer: James Beswick

Digital Designer: Alex Kidd

Head of CX: Jade Clark

Planner Director: Rob Harding-Smith

Senior Account Manager: Bella Timar

Head of Production: Denise McKeon

Interactive Executive Producer: Claire Bisset

Front End Developer: Jay Young

Retoucher: Giles Davies

Director (Flare): Robin Sung

Senior Editor Online (Flare): Jess Morgan

Sound Designer (Flare): Robbie Balatincz

Producer (Flare): Kirstin Lees

Media Agency: Initiative


Chief Executive Officer: John Fitzgerald

Chief Marketing Officer: Emma Terry

Head of Brand & Content: Lindene Cleary

Brand Creative Manager: Chanel Parratt

Brand Project Officer: Felicity Williams

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