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Outdoor

Kia Sorento: The World's Shortest Test Drive

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The answer lies in the latest spot by Kia Motors America (KMA) which demonstrates 17 features on a 335-foot straightaway in 22-seconds flat, making it the shortest test drive ever. In the spot, titled "The World’s Shortest Test Drive," KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it. Because life's too short for boring test drives.
Agency: David&Goliath, Los Angeles
The latest creative entry to bear Kia’s new brand positioning Give It Everything, “The World’s Shortest Test Drive,” illustrates how Kia gives it everything by putting the Sorento through its paces, showcasing many available features.
Credits Other credits

Founder: David Angelo

President: Yumi Prentice

Managing Director, Broadcast Production: Paul Albanese

Director, Business Affairs: Natasha Royzina

Associate Business Affairs Manager: Amy Santana

Senior Communications Planner: Natalie Gomez

Associate Director of Project Management: Genie Lara

Senior Project Manager: Paul Stephens

Senior Creative Resource Manager: Nina Pena

Managing Director: Jeff Moohr

Account Director: Jay Mattingly

Management Supervisor: Kylie Lemasters

Assistant Account Executive: Salim Collins

Account Coordinator: Nick Janner

Product Information Manager: Mark McNaul

Managing Director, Integrated Production & Technology Services: Peter Bassett

Executive Digital Producer: Justine Kleeman

Digital Producer: Genevieve Shah

Management Supervisor, Digital: Sarah Masket

Account Executive, Digital: Gabriella Mourad

Managing Director: Adam Bright

Editorial/Post Company: Spinach

Editor: Adam Bright

Executive Producer: Jonathan Carpio

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