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Top 6: October 23rd 2019

Göteborg Film Festival: 50/50 Vision

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Top 6: October 23rd 2019
Goteborg Film Festival to Challenge One-Eyed Film Industry by Launching 50/50 Vision and Promising Gender Parity in 2020 In Hollywood, 96% of film directors are men. In Europe 81% of films are directed by men. Only 20% of films shown in Swedish cinemas so far this year have female directors. We think this leads to an imbalance that makes the film industry more one-eyed than it needs to be. A film industry with more gender equality would lead to more interesting films with more perspectives and much higher definition.
Agency: Stendahls

We want to see those films. We want to see the whole world. We do not just want to represent the film industry as it is, we want to inspire change. That is why half of the films at the 2020 Göteborg Film Festival will be directed by women. We call this initiative “50/50 Vision”.

The Göteborg Film Festival would like to start the gender parity year of 2020 by implementing what everyone is talking about: an equal program at a major international film festival. During the 2020 Göteborg Film Festival we will show 200 films by men. We will also show 200 films by women. We believe that allows us to see the most from the world.
Credits Other credits

Advertising Agency: Stendahls

Martin Cedergren - CCO

Andreas Gunberg - Head of Strategy

Mikael Andersson, Copy

Alexander Skoglund, AD

Anton Eriksson, Copy

Viktor Eriksson, AD

Jens Flensburg - Account Manager

Production Company: Fanny & Alexander Productions

Julius - Daniel Quai

Karen - Grace Fitzgerald

Andreas Törnqvist - Executive Producer

Alexander Gibbons Barth - Producer

Gustav Öhman Spjuth - Producer

Lisa Forslund - Director

David Grehn - DOP

Rikard Karlsson - SAC

Arnar Njall - Best boy

Tobias Lindkvist - Best boy

Magnus Mikander - Sound tech.

Kristina Karlström - Set designer

Angelica Asplund - Makeup artist

Patrizia Gutensparr - Styling

Marina Almén - Styling ass

Estelle Martinsson - Prod. Ass

Robin Johansson - Editor

Martin Mighetto - Sound design

Henrik Appel - Graphics

Joseph Tholl - Music

Light in a room - Equipment & Studio

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