Budweiser: Kiss Bottle

THE PROBLEM
In entertainment and social media, LGBTQ representation has progressed more than ever. China has not seen the same progress. The community faces heavy discrimination and hate crimes, and the government actively censors LGBTQ on the internet.

THE CREATIVE SOLUTION
For Chinese Valentine's Day, Budweiser found a way to celebrate LGBTQ pride out in the open. Away from internet censorship, into the hands of lovers across the nation. All love is love, a special edition bottle design that you can pair with whomever you love.