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Nutribullet: 18-Steps

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Advertising agency Humanaut is calling out extreme health and fitness gurus with ‘Feel the Blend,’ a new television marketing campaign for NutriBullet, led by the company’s commitment to making nutrition convenient and accessible to everyone. Set to launch on October 21st in the US and Canada across broadcast and digital, the campaign sets into motion NutriBullet’s transition from infomercial product to lifestyle brand that people can rely on to simplify nutrition. At a confounding time when so many “experts” are touting exotic potions and unrealistic rituals, the campaign seeks to bring wellness back to the basics, while resonating with today’s busy consumer base looking for simple, realistic solutions. Following the infomercials that put “nutrient extraction” on the map, NutriBullet’s new campaign not only breaks the brand’s recent ad silence, but paves the way for the launch of its new slate of products, which include: the NutriBullet Blender Combo, the brand’s first full-size blender that takes nutrition extraction to the next level with the versatility of both a multi-serve pitcher and a single-serve cup; the NutriBullet PRO 1000, an updated and redesigned version of the brand’s most popular personal blender, the PRO 900; and the NutriBullet Select, which merges the compact design of a personal blender with the power and functionality of a full-sized machine.
Credits Other credits

Chief Strategy Officer: Andrew Clark

Director of Content: Dan Jacobs

Director of Production: Tommy Wilson

Creative Producer: Samantha Crews

Account Director: Deborah Riley Draper

Senior Designer: Jen Rezac

Post Producer: Kyler Potter

Founder: Greg Beauchamp

Table Top Unit Director of Photography: Steven Moses

Editor: Chris Hall

Colour: Matt Hadley

Mix: Lane McGiboney / Outpost Pictures

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