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Top 6: November 13th 2019

EECA: Gen Less

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Top 6: November 13th 2019
Gen Less calls on people, regardless of age or background, to unite in ‘an energy revolution’. It combines the might of government, with the power of people and business, to make meaningful changes in the battle against climate change. It’s a lifestyle choice. A shift in mindset. A decision to reimagine how we live, and start getting more out of life, by using less energy.

To launch Gen Less we looked to the past for inspiration. Leaders from across history, who all had their own defining moments. We partnered with motion-graphics house Assembly to create a new ‘upcycled’ speech, from a mixture of famous and barely seen footage. The film itself became a testament to getting more from less energy.

In the film we invoke voices from civil rights, science, world peace and politics. Martin Luther King, Jr., Albert Einstein, Mother Theresa, JFK, Princess Diana and many, many others. Twenty-three voices reborn from the dead, to take on one last, generation-defining challenge.
Credits Other credits


Eddie Christian, Group Manager, Market Engagement

Jane O’Loughlin, Manager Communications and Engagement

Kate Thirkell, Strategic Brand Marketing Specialist

Penny Tunnicliffe, Strategic Brand Marketing Specialist

Jamie-Lee Patchett, Digital Channel Specialist

Penny St John, Senior Communications Advisor

Sarah Barnett, Senior Communications Advisor


Nick Ascough, Strategy Director

Emma Turner, Account Director


Jean-Luc Lawlor, SEO Specialist

Jordana McLaren, SEM Specialist

Porter Novelli

James Walker, Executive Director - Sustainability

Adam Szentes, Account Executive


Douglas Simpson, Senior Key Account Manager

Arran Birchenough, Sales Director

Contributing parties



United Nations AV Library

Anne Frank Fonds Basel, Switzerland

LBJ Presidential Library

Lady Bird Johnson Wildflower Centre

United Agents

Stephen Hawking Foundation

Kofi Annan Foundation

Nelson Mandela Foundation

The Green Belt Movement

Cosmos Studios

Sir Edmund Hillary estate

Dame Whina Cooper estate

Wangari Maathai estate



NRK (Norwegian Broadcasting Corporation)

SABC (South African Broadcasting Corp)

CBC (Canadian Broadcasting Corporation)

British Pathe

Druyan-Sagan Associates, Inc.

Democritus Properties, LLC

NZOC (New Zealand Olympic Committee)

Gold sponsors

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