Budweiser: It's Worth Watching

Bud's "Future Official" campaign will call on businesses to become the next sponsors of the NWSL. The campaign gives fans the power to pre-order future official products of the NWSL even before a sponsor signs on. The Future Official e-commerce site and print, online and video ads starring Megan Rapinoe will facilitate pre-ordering of "Future Official" products from a wide range of available sponsor categories. To launch and drive awareness, a new short film - "It's Worth Watching" - will air during Sunday's matchup on ESPN. The spot, featuring a voice-over by NWSL star Megan Rapinoe, is directed to brands, calling on them to become official sponsors because “the more support the league gets, the more the world will watch. The more the world watches, the closer we get to an equal playing field.”