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Levi's: Your Voice. Your Way
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Levi's has launched its new 2019 campaign 'Your Voice. Your Way' created and produced by Riff Raff Films. Directed by Jon E Price, the campaign takes a documentary style look at what five young musicians across Europe feel voice means in their life and what or who in their community has inspired them to find, trust and use theirs. The documentary can be viewed in full at LEVISMUSIC.COM and the 60 second TVC represents not just the artists but their communities and ecosystems, adapting quotes from the longer doc. The campaign builds from the creative insight that many people are ready to stand up, use their voice and express themselves, but one of the largest obstacles is knowing what we want to say, how to say it and trusting that the expression of our own voice can happen in big and small ways.
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