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Top 6: November 6th 2019

The National Lottery: Your Numbers Make Amazing Happen

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Top 6: November 6th 2019
15 Oscar-winning films, 20 species being saved from extinction and 8,000 sports centres funded are some of the ‘magic numbers’ brought to life in adam&eveDDB's new campaign for Camelot to mark the 25th anniversary of The National Lottery - which has raised over £40 billion for Good Causes across the UK over that period. Set to a remix of the classic track ‘Three Is A Magic Number’ and featuring a cast of hundreds, ‘The Magic Number’ is a 90-second film directed by Michael Gracey – director of The Greatest Showman. The ad opens with a lone singer on an empty stage. It then showcases more than 200 Good Causes and people who have benefitted from The National Lottery, from a disabled singing troupe through to veterans, putting the focus firmly on what The National Lottery has achieved since the first draw on 19th November 1994. As more numbers are revealed, the ad features Team GB Olympians and Paralympians, fronted by Gold Medal-winning Nicola Adams, rising artist Eva Lazarus, and the up and coming director Florence Keith-Roach. The campaign strapline, ‘Your Numbers Make Amazing Happen’, encapsulates all the amazing things The National Lottery players have made happen over the past two-plus decades.
Credits Other credits

Client: Keith Moor – Chief Marketing Officer, Hayley Stringfellow – Head of Brand Strategy & Marketing, Anna McInally – Marketing Manager, Uzma Arif – Brand Manager

Planner/s: Heather Alderton, Thomas Keane, Henry Kozak, Stuart Williams, Beth MacKenzie

Managing Partner: Sam LeCoeur

Business Director: Loella Collier

Account Director: Sam Perez

Account Manager: Renee James, Elliot Handler

Designer/Typographer: King Henry

Media Agency: Vizeum

Editor: Ben Harrex

Post Production: 1920

Post Producer: Emma Shuter

VFX Supervisor: Bill McNamara & Ludo Fealy

Colourist: Kai @1920

Music Supervisor: Theodore

Audio Post Production: 750MPH

Soundtrack name and composer: THREE IS THE MAGIC NUMBER

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