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Lucy's Love Shack: The Illegal Pizza Series - Hash Pipe


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BRIEF
Lucy's Love Shack, the successful punk-rock pizza bar, is known for the best pizza in Perth. They wanted help launching a series of pizza's that are a bit special.

INSIGHT
Lucy's customers, the punk movement, is counter-culture and anarchist by its very nature.

IDEA
The Illegal Pizza Series. Monthly pizza specials that are "banned in all states & territories".
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