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Web Film

Camp Jefferson: Small Wedding


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Launched in mid-2019, the Canadian Credit Union Association’s brand campaign - “You First, Banking Second” - established and legitimized a new category in the banking space. Its work, created by Camp Jefferson, celebrated the defining principles of credit unions - highlighting what Canadians look for in a banking partner, and how credit unions deliver value to their members.
Other credits

Credits

Agency: Camp Jefferson

EVP, Managing Partner: Peter Bolt

VP, Director of Strategy: Ian Barr

Executive Creative Director: Guybrush Taylor

Creative Directors: Phil Coulter, Stefan D’Aversa

Copywriters: Ashley Babcock, Phil Coulter, Paul Constantakis

Art Directors: Robyn Crummey, Stefan D’Aversa, Jonathan Guy

Producer: Lily Tran

VP, Director of Client Services: Edith Rosa

Account Director: Lisa Taylor

Production: Handsome Frank Ltd

Artist: Guillaume Kurkdjian

Music & Sound Design: Eggplant Music

Voice & Track Director: Adam Damelin



Clients:

Nicole Parr, Director of Marketing

Martha Durdin, President & CEO



Partners:

Media: Media Experts

Website: https://canadacreditunions.ca

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