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Top 6: November 6th 2019

Vanish Multi Power: Vanishing Stories

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Top 6: November 6th 2019
BETC Sao Paulo creates a washable book for Vanish that will change the stories at each wash. Imagine the pages of a book made with commonly-used fabrics that, just like clothes, can be washed and used over and over again. This is the new initiative of the Vanish bleach brand, created by BETC Sao Paulo: a campaign that encourages people to read, with the book "Vanishing Stories", conceived to hold stories written by hand that will be erased after a wash. Since the book is made blank after being washed, the idea is to stimulate the imagination of little readers by creating new narratives and by promoting more family moments.
Credits Other credits

Ilustration: André Ignatiuk

Account: Daniela Keller, Heloisa Figueiredo, Paula Basso, Juliana Ramos e Talita Lima

Media: Carlinha Gagliardi, Veronica Pirajá e Kauane Alves

Production: Anna Ferraz, Paula Sousa e Lucio Wangles

Motion: Tiago Hasegawa

Graphic Producer: Gilmar Souza, Carlos Valeriano e Vicente André

Advertiser: Lucia Albuquerque, Nathalia Teixeira e André Santos

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