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Smyths Toys Superstores: If I Were a Toy

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McCann Manchester has launched a major integrated campaign for Smyths Toys Superstores to drive retail sales in the peak pre-Christmas period. The campaign sees the return of the star of Smyths’ Christmas 2016 campaign, Oscar, who quickly became a celebrity. The campaign sees the return of Oscar, the star of Smyths Toys Superstores' 2016 Christmas campaign, 'If I Were a Toy', which took Beyonce's smash hit 'If I Were a Boy', changed the lyrics and captured the world of possibility, endless imagination and excitement that a small child gets from walking into a Smyths Toys Superstore.
Credits Other credits

Digital Art Director: Parisa Shadi

Planning Director: Amanda Jones

Account & Project Management: Louisa Craggs, Rebecca Ziantoni & Emily Boggs

Animation Company: MPC

CG Lead: Dom Alderson

2D Lead: Anthony Bloor

Senior producer: Tomek Zietkiewicz


Media Agency: UM Manchester

Head of Broadcast: Ed Burns

Group Account Director: Colin Malone

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