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Fitness First: Keep It Alive With Fitness First
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The brand's third campaign under the Keep Fit Interesting communications platform (launched in 2018) showcases everyday scenarios in which we typically lose our fitness motivation. Most of these can be solved by the mental and physical benefits of variety, an ethos Fitness First champions as it continues to lead the way in helping Australians persevere in fitness.
Agency: VCCP, Sydney
Head of Marketing: Matt Fletcher Related
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