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Fitness First: Keep It Alive With Fitness First

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The brand's third campaign under the Keep Fit Interesting communications platform (launched in 2018) showcases everyday scenarios in which we typically lose our fitness motivation. Most of these can be solved by the mental and physical benefits of variety, an ethos Fitness First champions as it continues to lead the way in helping Australians persevere in fitness.
Agency: VCCP, Sydney
Credits Other credits

Head of Marketing: Matt Fletcher

Brand and Communications Manager: Ashley Fitzgerald

Senior Designer: Emma Van Meurs

Executive Head of Strategy: Kim Feitelberg

Group Account Director: Elizabeth Barnett

Account Director: Melissa Hill

Head of Studio: Sean Davitt

Photographer: Larnce Gold

Sound production Company: Song Zu

Sound producer: Abby Sie

Media Service: PhD

Public relations company Company: opr Agency

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