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Lexus: Our Greatest Curiousity
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Bicoastal production company REVERSE teamed up with agency Team One to create a series of Lexus spots for an integrated campaign called "Our Greatest Curiosity." Directed by Johan Stahl, the spots celebrate human curiosity by posing fascinating questions about how we experience the world. The campaign will extend into 2020 and spans TV, streaming video, digital, social, alternative OOH (airports, gyms, elevators, cinemas), print, and audio. “Our Greatest Curiosity” breaks the status quo as car advertising goes. Instead of copious car shots, Team One committed to capturing humanly relatable imagery to keep the focus on the viewer as the VO says, “We’re curious about you. The 60-second anthem spot visually underscores the campaign theme of curiosity. On land, underwater, and into space, we see a series of vignettes that capture the riveting, majestic, and even intimate moments of the human odyssey.The spot will air on cable, primetime and late-night programming, with media-buys planned for major TV events, such as the Oscars, Golden Globes, and the World Series. Additionally, they will air during broadcasts of NHL, NFL, NCAA Football, and English Premier League matches.
Director of Content Production: Sam Walsh Related
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