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The Glenlivet: Original By Tradition

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The Glenlivet – Pernod Ricard's flagship single malt Scotch whisky - today unveils a bold campaign from Crispin Porter Bogusky London as the brand looks to open up the single malt category to a new generation. The work, which will run on TV, digital, OOH and print, is the first brand campaign since CPB won the business in a competitive pitch earlier this year. Social and digital campaign amplification was handled by Media Monks. At the heart of the campaign is an epic film that takes us on a journey of The Glenlivet's history of breaking with tradition and celebrates those who aren't afraid of mixing things up. As we travel from one era in recent history to the next, we watch as each protagonist breaks with a whisky-related convention of the time. Tradition upended, they then literally demolish the walls of the set and a new scene and era is revealed into which the lead boldly steps.
Credits Other credits

Marketing Director: Miriam Eceoloza

Marketing Manager: Naomi Rees

Brand Manager: Margaux Barbe

Assistant Brand Manager: Helen Feighan

Head of Strategy: David Proudlock

Head of Design: June Frangue

Managing Director: Helen James

Business Lead: Mark Boyd

Account Manager: Tiffany Beard

Head of Production: Marcus Eley

Editing House: Cut & Run

Editor: Sam Bould

Sound Design: Wave

Sound Designer: Jack Sedgewick

Post-Production: Black Kite

VFX Lead: Guillaume Weiss

Producer: Amy Richardson

Colourist: George K

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